Do you remember that after Jimmy Page and Leona Lewis performed "Whole Lotta Love" at the closing ceremony of the 2008 Summer Olympics in Beijing, some people criticized the London 2012 Olympic committee for having picked such a "notoriously filthy" song as the theme?
The writer who brings that up in an article today at http://www.morethanthegames.co.uk/summer-sports/2410885-london-2012-sign-with-universal-music may be criticized for misspelling the name of Page's old band as "Led Zepellin."
The point of the article is to explain a new deal under which any music having to with the 2012 Summer Olympics in London will be released on the Universal Music label.
Whether this would retroactively include the "notoriously filthy" song Page and Lewis performed at the handover ceremony in 2008 is not stated. It looks unlikely, however, as the Universal Music deal seems to cover only music recorded in the future.
The track was recorded in advance of the 2008 performance, with Page on guitar joined by Guy Pratt on bass and Geoff Dugmore on drums, along with an orchestra.
Another part of the deal sees that Universal Music will provide consulting services to the London 2012 committee in helping to choose music for the opening and closing ceremonies at the Olympic Games. Implied in the article is that thanks to Universal's participation, the committee won't be repeating such egregious errors in judgment as picking something "notoriously filthy" as that "Led Zepellin" song.